Request for proposal

2026 Marketing RFP - Central New York Vacation Region

Sometimes it's time to put it all out there and see what's possible. We're the Central New York Vacation Region, a collaborative partnership of eight counties (Madison, Oneida, Herkimer, Montgomery, Schoharie, Otsego, Chenango, and Broome) that brings together everything people love about upstate New York. We've got the rolling hills and natural beauty, the craft beverage trails and farm-to-table experiences, the historic villages and the National Baseball Hall of Fame, plus waterways that stretch from the iconic Erie Canal to countless lakes perfect for a summer afternoon. Together, we market two distinct brands: Visit Central New York, our regional tourism voice, and Brew Central NY, our celebration of the craft beverage scene that's putting us on the map.

We're looking for a marketing agency partner who can help us take things to the next level—someone who knows how to create content that resonates, craft paid campaigns that amplify our story, and build strategies that drive real engagement and growth. This is your opportunity to help shape how travelers discover Central New York, from the must-see attractions to the unexpected experiences that turn first-time visitors into repeat guests.

If you're into strategic storytelling, creative content development, and building brands that inspire people to explore—we'd love to hear from you.

Mirabito Stadium From High Home

Timeline

RFP Released
January 13, 2026

Deadline for Questions
January 29, 5 pm EST

Answers Released
February 3, 2026

RFP Submission Deadline
February 13 @ 11:59 pm EST

Potential Presentations
Week of February 24, 2026

Contract Awarded
March 6, 2026

 Have Questions?

Check out the questions submitted and all of the answers we've got by clicking below:

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Issues with anything on this page? Send an email to ryan@thisiscooperstown.com.

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